Our members are our life blood, but what if we can't be there for them when they need us. Is this a failure upon our part? As a communications scholar/student we frequently say that it's actually healthy for a couple in a romantic relationship to maintain other relationships outside of that couple. So where I am going with this? Members are looking for diverse information that may not be your area of expertise. How can you keep them from going to other places?
- Partner with associations in your space. They aren't the enemy and you will both be better for an event, a seminar or whatever type of program you can agree on.
- Invite guest speakers on topics that aren't your association's niche that are relevant to your membership's diverse needs.
- Read blogs of professionals in the for-profit and non profit industry where your association was born from.