Tuesday, July 10, 2012

I'll Be There For You!

These five words you swear to your members.  When they breathe, you want to be the air for them - or at the very least the one place they go when they need to know about your association's industry.  Did you just head bang? I thought about it when I was writing it, if that makes you feel better. 

Our members are our life blood, but what if we can't be there for them when they need us.  Is this a failure upon our part? As a communications scholar/student we frequently say that it's actually healthy for a couple in a romantic relationship to maintain other relationships outside of that couple.  So where I am going with this? Members are looking for diverse information that may not be your area of expertise.  How can you keep them from going to other places?

Keeping up with the trends for your members is just one part of your day-to-day job duties.   You do this so your members don't have to look elsewhere for this type of information.  Is this a good thing or a bad thing? Only you and your members can decide. 

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