After three or so weeks, I am still thinking about this session because the technology is SO cool. Imagine a world where your conference attendees don't have to carry around a full thick brochure of all the conference sessions, the map of the exhibit floor, and more. Of course it comes with a cost, but you can offset this cost by selling sponsorship ads to your exhibitors. This will help you recoup some of your initial investment, drive traffic to your exhibitors booth and provide a useful tool for your members to connect.
Where is the future of association events? Maybe it's in mobile, but it just might be something that we have never heard of. Either way, I am excited for the innovation ahead and seeing what other association professionals are up to, today, tomorrow and in the future.